A week before the DMA ALL FOR ONE: Integrated Marketing Summit, Optify was announced as a DMA 2011 Early Stage Innovation Award Semi-Finalist.
Since we wanted to show off something “innovative” our software can do, I put together an experiment/case study for tracking the return on investment of mobile marketing using QR codes and Optify.
QR Code Destination
Since QR codes can be used for both offline and online purposes, they can be put almost anywhere; I created a custom two-sided business card to hand out specifically during the trade show. I used Delivr to generate two types of QR codes.