Real Time Social Media Marketing for an Offline Event

Jennifer —  March 12, 2012 — 1 Comment

Leveraging Twitter as a channel to participate and market during an offline event.

Case Study – ExactTarget GSSK

  • Goal – Increase visibility to for Optify during a trade show where we did not have a physical presence except for a person networking. (How do you stand out in a crowd 800+ attendees?)
  • Objective – Have people recognize that Optify is in attendance at the conference to talk with Optify in real life and drive people to our website to learn more about Optify+ET integration
  • Plan – create a custom TPP campaign targeting conference hashtag (#gssk) and associated ET twitter handles
    • Tweet about the presence of Optify teams members at the event so attendees can meet with them in real life

Optify ET Tweet

Optify GSSK

Metrics to Measure

  • Total spend: $87.98
  • Visits to Optify: 21
  • Pageviews on Optify: 22
  • Highest performing tweets (screen shot)
    • Impressions
    • Clicks
    • Engagement

ExactTarget GSSK

Twitter Campaign Results

Performance

ExactTarget GSSK Event

  • Guest

    What is the social media monitoring/reporting tool that Optify is using (in screenshot)?