Archives For Optify

The Highlights: 2012 B2B Marketing Benchmark Report

The Highlights: 2012 B2B Marketing Benchmark Report


My Thoughts on Marketing – Pinterest

Does a Pinterest-Style Email Design Increase Click-Through?

For the design test, I developed a Pinterest-style theme to incorporate more images in the email with the goal of increasing overall click throughs within the email. (See graphic above.) From previous email sends, I’ve found that images are more likely to be clicked on than hyperlinked text.


My Thoughts on Marketing – Pinterest

Chatter is Salesforce’s Enterprise social platform to collaborate with your team in real-time. Employees can share files, connect with co-workers, and keep a streamlined record of interactions and engagements they have with their customers. I’ve asked other sales and marketing teams who use Salesforce CRM if they are taking advantage of Chatter within their organization. Most said they haven’t, primarily because they haven’t seen any value of why they would use it versus sending emails internally or using their internal communication systems such as Dropbox, Skype, Lync, etc. At Optify I’ve found it helpful to use Chatter so I thought I’d share our use case to give other Sales and Marketing teams ideas on how they can start leveraging Chatter in their Salesforce accounts.

Using Optify’s Salesforce integration and Salesforce’s Chatter:

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Yes, even Optify needs the occasional offline maintenance.

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